The team is interested in heat map insights (a deep dive of which can be found in a separate report), page element effectiveness, and any user feedback or interaction data that could guide improvements. This research initiative aimed to study user interactions with the [Company] homepage to identify opportunities for improving usability and engagement through heat mapping analysis and unmoderated usability testing.

More than 500 [healthcare professionals] joined us in sunny Phoenix, Arizona for three days of learning, expo giveaways, and general merriment! This was the last year for [Conference], so attendees made sure to make the most of their time with us, and we were so grateful to get to chat with them in person — a first for our team!

More than 800 nurses completed a survey that UXR ran in order to gain a better understanding of [Company Name Redacted] users. The survey covered various topics including career motivations, education, and interactions with [Company Name Redacted]. Next steps for UX Research include targeting underrepresented groups, analyzing demographic gaps, enhancing survey content, and developing follow-up research strategies.